Context

This project involved a comprehensive UX audit and visual overhaul of the "Cinema Park", a major cinema chain. The objective was to address critical navigation and discovery gaps within the existing platform. My focus was on the core conversion funnel: the journey from film discovery to final seat selection.

Challenge

The existing interface suffered from significant information architecture issues. My audit identified high-friction areas such as:

• Navigation ambiguity: A lack of clear pathways back to the main movie listings and a top menu that disappeared during scrolling, making it difficult for users to orient themselves.
• Discovery friction: Critical functions, such as the full movie schedule, were buried at the bottom of the movie page.
• Lack of interactive feedback: Many interactive elements, such as time buttons and carousel banners, lacked clear visual feedback or intuitive controls, leading to a disconnected user experience.

*Interestingly, during the course of this project, the company began implementing updates to the live site that mirrored several of my own findings, validating the necessity of these changes.

Research & Strategy

To establish a new standard for the platform, I began with a competitive audit of industry leaders to identify the UX patterns that define modern, high-speed booking systems. My strategy centered on Alexei, a "cinema nerd" whose journey was frequently stalled by cluttered interfaces and a lack of scheduling transparency. By mapping his behavior, I replaced the high-friction legacy system with a centralized information architecture that integrates real-time availability and curated film metadata directly into the user flow, transforming the booking journey into a seamless, discovery-led experience.

Persona Card

Design Process

To bring this centralized architecture to life, I moved beyond rigid brand constraints to prioritize the user’s cognitive load. While I maintained the existing color palette for brand recognition, the system was rebuilt from the ground up:

• In the Lo-Fi stage, I replaced promotional clutter with a clean schedule grid focused strictly on showtimes and seat transparency.

Low-Fidelity Wireframing

• I engineered a responsive component library, refining the behavior of inputs and buttons to ensure consistent visual feedback across all user interactions.

UI-Kit

• I developed fully responsive layouts for the primary user funnels, specifically the home and movie detail pages, ensuring the experience remains intuitive across laptop, tablet, and mobile breakpoints.

Homepage Adaptive Architecture

Moviepage Adaptive Architecture

Result